The Core of Made Destinations

Organisation, structure and discipline were my mottos when I studied in Italy because everything was in Italian (all teachings and textbooks). I had to be structured so that I could keep up and finish my studies in three years. I quickly learned to understand the bigger picture before tackling all the details, and that is how I work today. I have to get to know the destination/tourism business; see, taste and feel what their experiences/services are all about before I can get down to the core of the tourism business. What feelings and memories does the destination/tourism business wants the customer to be left with after the customer has returned home?

My approach:​

• Look at the opportunities that exist in the geographical areas, and look for synergy effects.

• Visit the companies to discover services and experiences

• After the visit, the MD creates a Swot and an opportunity analysis based on the Swot analysis, as well as creating a list of things that each individual company must do to get hold of these customer groups.

• Product development begins (new additional services and the possibilities to create new experiences).

• Focus on the general customer experience, and a more pointed direction towards new customer groups.

• Focus on how important the customer's overall experience is.

• Possible cross-marketing where the companies help each other

• In addition, MD can also help the companies with the experience economy (the total experience) and how to facilitate different nationalities, and create an annual plan/overview.

• MD can also be a catalyst for the company to be able to market itself to the right customer group abroad.